Shiseido

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Shiseido

Shiseido: Mehr als nur ein Klischee

Übersetzt man den Markennamen Shiseido sieht man sich in vielen japanischen Klischees bestätigt. Übersetzt bedeutet der Name so viel wie „Tugenden die Welt nähren und verändern“. So philosophisch war es um das Unternehmen und seinen Gründer Fukuhara jedoch gar nicht bestellt. Der Firmengründer war gegen Ende des 19. Jahrhunderts ein einfacher Apotheker bei der Marine, der nach seiner Dienstzeit in Tokio eine Apotheke eröffnete. Ende der 1880er Jahre brachte Shiseido die ersten Produkte auf den Markt. Dabei handelte es sich seinerzeit um eine Zahnpasta, die den Japanern strahlend weiße Zähne bescherte. Dazu kamen Produkte für die Körperpflege, dessen Namen jedoch eher nach Apotheke klangen als nach erfolgreichem Kosmetiklabel.

Expansion bedeutete den Erfolg

Erst als Shiseido in den 1890er Jahren nach Taiwan, China, Singapur und Hongkong expandierte, stellte sich der Erfolg ein und das Sortiment wurde vielseitiger und bekannter. Seitdem geht die Marke Kooperationen mit zahlreichen Kosmetikherstellern auf der ganzen Welt ein, wobei es unter den Namen verschiedener Labels seine Produkte vertreibt.

Shiseido: Die Welt der Düfte

Berühmt und beliebt wurde Shiseido wegen seiner zahlreichen Parfüms, die, seit Mitte des 20. Jahrhunderts auf der ganzen Welt vertrieben werden. „Zen“ und Tactics“ sind nur zwei dieser einzigartigen Düfte, die fortan die Welt erobern. Mit den heutigen Produkten hat der Unternehmensgründer nichts mehr zu tun, die Entwicklung von einer einfachen Apotheke hin zu einem Weltunternehmen hätte ihn jedoch bestimmt erfreut.

Viele der bekannten Kosmetikprodukte des japanischen Herstellers Shiseido finden Sie auch im Angebot von Makeupstore.at. Darunter herrliche Düfte und Makeup-Produkte, die zu Ihrem individuellen Wohlbefinden beitragen werden.

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